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PROTEGELES is a pragmatic organisation not only focused on social awareness and reporting of illegal contents; we also do launch campaigns and elaborate specific education materials for children.
All our objectives as a Child Welfare association as well as all our studies result in a preventive campaign.
topOur Campaign "squeeze the web"
PROTEGELES is a pragmatic organisation not only focused on social awareness and reporting of illegal contents; we also do launch campaigns and elaborate specific education materials for children.
All our objectives as a Child Welfare association as well as all our studies result in a preventive campaign, as the ones detailed here after:
A campaign on internet safety "Squeeze the web"
The results of the research “Children’s safety and habits on Internet” realised by PROTEGELES and ACPI and later published by the Spanish Child Ombudsman revealed the need to inform children in a direct and effective way about the importance of knowing and respecting some basic rules for a safe use of Internet .
Aiming at this target, PROTEGELES has launched an educative and preventive campaign, included in the European Union’s Safer Internet Program (SIP) and therefore, the European Commission will provide half of the necessary financing.
This campaign has been entitled “Squeeze the Web” as it is intended to show children the huge possibilities Internet offers to them as well as some rules and suggestions to use Internet on a satisfactory way, preventing counter-productive effects. Moreover, the campaign is also targeting at Teacher-Parents Associations and Secondary School teachers. We are aware that in one hand, the general lack of information about Internet among the Spanish society and, in the other hand, a huge quantity of negative information about it, it slowing down the introduction of Internet among the Spanish schools and families. Through this campaign, we want to offer a positive image of Internet which we believe is a very good tool when used properly.
During 2004-2005 and 2005-2006 academic years, more than 38.000 secondary-education students all over Spain have attended the campaign educative conference talks and have been distributed the materials designed for this specific purpose. At the same time, much more students and teachers are following the on-line courses available at the Campaign’s web-page.
Along 2006-2007 and 2007-2008 academic years PROTEGELES will go on with this preventive campaign on at least 150 more schools.
PROTEGELES publishes a magazine, titled “Get connected” that shares the same objectives as the campaign. Get connected magazine lists the most interesting contents for youngsters on the net, including pages with an educative purpose and pages that are just for fun. The magazine also includes some articles about web-pages concerning solidarity, ecology, health and Internet safety that are renewed on every issue.
This magazine is now at its fifth edition. Since the beginning, it has been backed by very important institutions, such as the European Commission, the Spanish Ministry of Science and Technology, the Spanish Child Ombudsperson and Madrid Autonomous Region Education Office, the main Spanish associations of students’ parents (CEAPA and CONCAPA) and other Child Welfare Associations: UNICEF, Save the Children and ACPI.
Campaign against "Anorexia defence and support on internet"
Our study “Anorexia and Bulimia defence and support on Internet”, later on published by the Spanish Child Ombudsperson, supposed a great shock for many people, specially Internet regular users who did have no idea about the existence of this kind of pages, called pro-ANA and pro-MIA. In these pages, anorexia and bulimia are presented as “freely chosen ways of life” and children visiting the pages are taught dangerous and radical ways to achieve an almost-impossible body weight.
While the study was being made public, PROTEGELES and the Spanish Child Ombudsperson launched through the Internet a joint preventive campaign structured around the following guidelines: :
- 1º. Presentation of the study’s conclusions. This presentation had a wide coverage by nearly all Spanish national media: TV channels, newspapers, and many radio stations broadcasted the results of the study. Besides, also some French and Latin-American media broadcasted it.
- 2º. Creation and promotion of the alternative webpage: www.anaymia.com. This page is designed and organized following the looks and display of pro-ANA and pro-MIA pages but with truthful and scientific information about these two illnesses. The objective of this page is to highlight all the misleading information provided in pro-ANA and pro-MIA pages as well as to raise awareness among the users of these pages on the real risks that they may run if they follow the suggestions of such pages. This pages has had more that 100.000 visitors during its first month of existence. Besides, the page has been backed and promoted by the main ISPs working in Spain: MSN (Microsoft), TERRA, WANADOO, YAHOO and YA.COM. These companies have accepted to place banners on the campaing in eye-catching places of their web pages, which has undoubtedly contributed to reach the figure of 100.000 visitors in just one month. In the other hand, www.anaymia.com has been financed by EL CORTE INGLES and it has been developed with the collaboration of PUBLIBUREAU. .
- 3º. Closure of the pages promoting anorexia and bulimia. PROTEGELES has searched this kind of pages and thanks to the collaboration agreements passed with the main ISPs; they have closed those pages that PROTEGELES has reported to them. Last year, more than 50 pro-ANA and pro-MIA pages were closed in this way. Since then, our hotline www.protegeles.com is adapted to receive reports on this kind of harmful pages.
As a result of our campaign against the defence and support of anorexia and bulimia on Internet, many young girls suffering from these diseases have dared to ask for help through the email address specifically created for this purpose by PROTEGELES and that they can find in the web page associated to the campaign. We have received mails from girls who are just starting to develop the illness and from girls who are suffering from them since a long time. Due to the huge quantity of mails we received, we decided to set up a helpline in order to provide these girls with personalized and professional help as well as help from girls who have been able to overcome the illness. A large number of parents of girls suffering from these two illnesses have contacted us to thanks us the information we have published in our page as it made them realize their daughter’s problem and help them decide to see a doctor.
Given the results we are obtaining, we can say that the campaign is being very successful, therefore, many other organisations from Europe are planning to launch similar campaigns.
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top"Child-friendly cybercentre"
"We entirely support the fight against paedophile by contributing to the promotion of the book "LADRONES DE INOCENCIA". The benefits of the sell of this book are destinied to tackle child sexual explotation"
The data obtained by the Study “Child safety and cybercentres” undertaken and carried out by PROTEGELES for the Child Ombudsperson made clear that it was necessary to launch a campaign on the protection of children in cybercentres because of the following reasons:
Most cybercentres have installed no security software on their computers and there is no specific information addressed to children concerning their safety on internet.
Children going to cybercentres often do it in order to do some activities which may suppose a risk for their safety.
